A report from Zambaga Rufai SAMINU, Journalists for Tourism Advocacy currently in Casablanca, Morocco
The President of the Moroccan Association of Exporters (ASMEX) Hassan Sentissel El Idrissi, has called on Ghanaian enterprises working in various sectors of the national economy to make import and export a priority.
According to him, the Association has enormous opportunities for Ghanaian enterprises
willing to partner with their counterparts in Morocco on export and import.
Hassan Sentissel El Idrissi made the call when he hosted members of the Journalists for Tourism Advocacy (JTA), a delegation from Ghana for tourism reporting at the headquarters of the Association in Casablanca in Morocco.
In accordance with the new trade policies of Morocco, he said the Association has been well-positioned to offer products and services to their Ghanaian counterparts across various industries and sectors based on mutual grounds.
Consequently, he said Ghanaian exporters and importers willing to collaborate in areas of interest, could use the organization with the capacity of managing nine thousand (9,000) companies as the gateway to the Moroccan and Ghanaian markets.
He said Moroccan companies have declared their readiness to partner with African companies to expand operations in export and import through effective collaborations.
The Association, he underscored organized three hundred (300) visits to African countries and worked on synergies that would offer new schemes for international trade relations in the continent.
He revealed that the Association has identified opportunities in the homogeneous market in Africa, and the free trade zone, and would not hesitate to partner with relevant institutions and organizations to actualize the potential of companies doing well in Africa.
With the backing of the government, he said ASMEX has opened its doors to all Moroccan companies operating in and outside of the country to attract in return the right synergies and build trust that guarantees equity.
In line with this, he noted that Moroccan products are known globally as the organization works comprehensively with insurance companies to protect them against global shocks.
He observed that as part of the mandate of ASMEX, they study destinations to understand cultural dynamics before possible partnerships.
A reason, several commissions have been established including the Legal Commission, Physical Commission, Finance Commission, Europe Commission, Africa Commission, America Commission and Asia Commission among other Commissions to create global access to market their products.
According to Hassan Sentissel El Idrissi, access to the markets remain crucial to their activities, therefore influencing the establishment of robust digital platforms to function twenty-four-seven (24/7).
The Moroccan Association of Exporters ASMEX was established in 1982 and has since widened its tentacles across fourteen regions of Morocco.
About Moroccan Association of Exporters
- By virtue of the framework convention concluded in Marrakech on April 15th, 2019 between the Chambers of Commerce, Industry and Services in Morocco and the Moroccan Association of Exporters, referred to hereinafter as the “Framework Convention”.
- By virtue of the Statute of the Chambers of Commerce, Industry and Services entrusted with public interest missions in order to contribute to economic development, support enterprises, achieve the representativeness of the stakes of industry, trade and services, and to foster foreign trade in Morocco.
- Given the ongoing process of expanding and strengthening the missions of the chambers of commerce, industry and services to ensure their integration in their economic and social surroundings (administrative sectors – region – local groups and public institutions).
- By virtue of the development plan of the Chamber of Commerce, Industry and Services of the Region of Tangier-Tetouan-Al Hoceima signed with the Ministry of Industry, Trade, Green and Digital Economy on March 2018 and the Chamber’s strategic program for the years 2015-2021.
- Considering the role of the Moroccan Association of Exporters as an institution specialized in export, through its experience in export, support and representation of the sectors related to export.
- The regional branch of the association was created in the headquarters of the Chamber of Commerce, Industry and Services in the Tangier-Tetouan-Al Hoceima region, in order to strengthen the export offer in the region and revitalize products internationally and support and encourage current or potential exporters in the region of Tangier-Tetouan-Al Hoceima.