Ghana’s Ambassador to Morocco H.E. Samuel Jojo Effa-Broni has advised Ghanaian investors to take advantage of the beautiful relationship that exists between the two countries.
According to him, Ghanaian investors interested in trade in Morocco must first identify opportunities available in the Moroccan market and make precise and concise investments.
He gave the advice when he received a team of eight (8) Ghanaian journalists who are currently in Morocco to explore the bilateral relations between Ghana and Morocco in the area of tourism, trade and education.
He said the primary focus of Ghanaian investors eyeing the Moroccan market, should center on first establishing the areas of interest in both countries, observing possible collaborations in order to cement the implementation of the bilateral co-operations signed between the two countries.
In the interim, he said Ghanaian investors could tap into the huge fruit market currently in high demand in Morocco to improve export into the North African country.
He cited banana, pineapple as some of the traditional tropical fruits in high demand in Morocco and urged Ghanaian investors to take advantage of the opportunities that these investments could offer both countries.
Ambassador Effa-Broni disclosed that Ghana’s premium cocoa being used to manufacture chocolate is already being exported to Morocco as part of activities initiated to boost trade between Ghana and Morocco.
Aside from trade, he said Ghana could learn best practices in Morocco to improve agriculture, tourism and transportation.
According to him, the aforementioned sectors deemed crucial, have been adequately developed by the North African country to expand the national economy.
In doing so, he said jobs have been created and many windows of opportunities opened to employers and employees.
“He cited banana, pineapple as some of the traditional tropical fruits in high demand in Morocco and urged Ghanaian investors to take advantage of the opportunities that these investments could offer both countries”
In recognition of the leading role being played by Morocco in the advancement of agriculture, he said the Ministry of Food and Agriculture (MoFA) in Ghana dispatched officials to Morocco to study the country’s coordinated irrigation program being used to drive all year round of farming.
The application of insurance policies in agriculture, export and import by both farmers and traders to guarantee security, he underscored could be applied in Ghana to keep investors in the business.
“Morocco is ready and opened for business just as Ghana. That is why we are working with Ghana Investment Promotion Center (GIPC) to facilitate many of these derivatives required to improve commerce”, he stressed.
He revealed that Morocco currently hosts the most exciting tourism destinations in the world and that Ghana could learn from the country to build a robust tourism industry and attract both inbound and outbound tourists.
The Ambassador described Moroccans as friendly and elegant in their approach to solving social and economic challenges.