Madam Radia Adama Saani, Chief Executive Officer (CEO) of MoonTouch Travel Ltd and a member of the Board of Directors of Ghana Tourism Development Company, has urged Ghanaian entrepreneurs to consider investing in viable ventures within the country’s tourism sector.
She indicated that entrepreneurs with a vested interest in business development must henceforth be bold enough to identify viable opportunities available in the tourism sector in Ghana so as to direct their investment into the sector.
This, she noted, would afford entrepreneurs an opportunity to actualize quality ideas required to develop superior tourism products that could attract both inbound and outbound tourists.
Madam Saani, who is also the country’s representative of the African Association of Women in Hospitality and Tourism, gave the advice when she appeared on Diplomatic Affairs program on Pan African Television hosted by Harriet Nartey.
She maintained that an investment in viable areas within the tourism industry has the potential to drive the growth of Ghana’s private sector and ultimately the national economy.
She explained that an investment in any of the viable tourism sectors could change the face of development in Ghana since all activities and actions in this regard, would be geared towards building the right infrastructure and attractive facilities to improve business management, growth of tourism in the country, and ultimately the national economy.
According to the tourism expert, there are many untapped opportunities along the value chain of the tourism sector in Ghana that were simply unknown to the business community due to a lack of interest in the sector.
She, therefore, advised both Ghanaian entrepreneurs and investors outside the shores of Ghana who believe in investing their business capitals into viable ventures to, first of all, acquaint themselves with the many opportunities that abound in the tourism sector in the country and direct their resources in them and see the returns in attractive profits.
She cited an example of how Public-Private Partnerships (PPPs) in tourism sectors of advanced countries have worked greatly to speed up growth and appealed to entrepreneurs willing to take up this responsibility to contact experts within the sector with unique tourism ideas to assist them in establishing tourism ventures that would make their investments count.
According to Madam Saani, who doubles as the Head of Corporate Affairs of Africa Tour Operators Alliance – Ghana (ATOA), tourism actually works in two ways such as outbound and inbound, which can be supported in two ways, thus public and private.
Under the circumstance, she urged Ghanaian entrepreneurs and investors driving the business community to show significant interest and commitment to tourism business development and bring their business experiences to bear in order to project the sector to play the expected role in supporting the growth of the national economy.
She used Morocco, one of the most beautiful countries in North Africa to illustrate the point that citizens ought to show interest in tourism development, the establishment of the right tourism products and its marketing before good sales can be achieved.
She cited the establishment of Sindibad Park in Casablanca in Morocco through Public-Private Partnership, which is attracting thousands of tourists annually to buttress the point that Ghana could emulate the shining example of the Kingdom to improve tourism development in the country.
According to the multiple award-winning tourism expert, although the government of Ghana has a significant role to play in shaping the tourism industry in the country, the government can not do everything without the able support of the private sector.
Dr Kofi Nyarkopong, a physician at Korlebu Teaching Hospital (KBTH) who has travelled to over fifty (50) countries around the world and was also on the show agreed in principle with Madam Saani that Ghana’s tourism sector required serious development through the right investment, change of mindset of Ghanaians, change of attitude and discipline among citizens.
A Senior Producer at Metro Television, Abdallah Mohammed who was also on the show, equally agreed with the two panellists but expressed shock at the level of tourism development in Morocco and appealed to stakeholders in Ghana to use the Moroccan story to turn around the fortunes of Ghana’s tourism industry.