Business owners and actors in the Western Region gathered at the 2023 Business Expo organized by the WRCC Investment Center under the Western Regional Coordinating Council (WRCC) to share ideas to improve their operations.
The Business Expo partnered by Star Ghana and seeks to explore the potential of trade and industries for sustainable development and serves as a platform for ideas, investment, and growth, promoting resilient economic progress in Africa.
The event provided an excellent platform for companies of all sizes to connect with potential customers, partners, and investors.
During the Business Expo, participating businesses had the opportunity to set up booths or displays to present their offerings and innovations. This enabled them to engage directly with attendees and demonstrate how their products or services could address the needs and challenges of potential clients.
The event likely included various activities, such as seminars, workshops, and panel discussions, where industry experts and thought leaders shared insights and best practices on topics related to entrepreneurship, business growth, market trends, and emerging technologies.
Attending the 2023 Business Expo could have provided businesses with several benefits, including:
Networking opportunities: Entrepreneurs and business owners could expand their professional network by connecting with other like-minded individuals, potential customers, and industry peers.
Exposure and visibility: Exhibiting at the expo allowed businesses to gain exposure and increase their brand visibility in the local market.
Knowledge exchange: Participants had the chance to learn from successful business leaders and industry experts, acquiring new knowledge and strategies to improve their operations.
Collaboration possibilities: The event facilitated potential partnerships and collaborations between businesses with complementary offerings or shared goals.
Market research: Companies could gather feedback from attendees, gaining valuable insights into customer preferences, pain points, and market demands.
Overall, the 2023 Business Expo in the Western Region played a crucial role in fostering growth and development in the local business community, encouraging innovation, and strengthening the region’s economy.
Western Regional Minister, Kwabena Okyere Darko-Mensah in an address commended Star Ghana for partnering with the event in the past two years and evolving its awards event to include conversations that were intended to discuss new trends in business and to offer solutions to the never-ending challenges of business and private sector endeavors.
He recounted that in 2019 when he became the Western Regional Minister, with the tacit support of all the staff of the WRCC they embarked on a journey to focus on ways that will make the private sector the new pathway to generate growth in business in the Region.
“For we believed that the best efforts of the government can only be complimented better and more effectively only by the private sector. We took the agenda of focusing on the private sector to the churches”, he emphasized.